GowerCrowd IN THE NEWS
Value Walk
Solving Homelessness In LA: Innovations In Affordable Housing Projects
According to NPR, the homeless population in the city of Los Angeles alone reached approximately 50,000 people in early 2019. This number shows an increase from previous years, with experts predicting it will continue increasing.
Two developers, John Perfitt and Jason Neville, have teamed up to work on affordable housing projects that take on the crisis of homelessness. Through creative funding sources and social-focused design, they’re working towards innovative solutions that provide affordable housing in underutilized areas for a fraction of the usual cost.
GlobeSt
Influencers in Marketing
Super thrilled to be included in the prestigious 'Influencers in Marketing' awards from GlobeSt in their November/December issue. Here's what they say:
"As founder of GowerCrowd, Adam Gower has unpacked the power of digital marketing for an entire generation of commercial real estate sponsors; helping them to syndicate projects in a way never before possible, as commercial real estate sponsors were previously prohibited from utilizing the Internet to solicit investors for projects.
"Following Congress’s decision to permit the use of digital media marketing in 2012, Gower leveraged the industry’s lack of tools to effectively form capital on the internet.
Gower created the Investor Acquisition System to fill this gap. As the original and only capital formation system built exclusively for commercial real estate sponsors, the Investor Acquisition System provides both done-for-you and do-it-yourself digital marketing solutions for capital formation."
Forbes
Connected Dots And Inner Workings Of Real Estate Crowdfunding
With his new book Leaders of the Crowd: Conversations with Crowdfunding Visionaries and How Real Estate Stole the Show(Palgrave Macmillan, 2018), Adam Gower, Ph.D. chronicles the run up to the JOBS Act (Jumpstart Our Business Startups) and acceleration to the new frontier for capital formation and investment in real estate. His book advances conversations with whom he calls “some of the brightest, most inspirational people in the country,” leaders who wrote the law and regulations, and visionaries who connected the dots to real estate.
Real Estate Journals
The fall of RealtyShares: Four lessons learned
The collapse of RealtyShares has sent shock waves through the nascent online real estate syndication industry—colloquially known as real estate “crowdfunding”—but there are both reasons for optimism and lessons to be learned. The failure of RealtyShares is not an indictment of the premise upon which real estate crowdfunding is based. It is the application of a business model that, though it had worked in other industries (most notably, tech), was ill-suited to the world of real estate capital formation.
NAIOP
Lessons from the Fall of RealtyShares
The real estate crowdfunding platform lost sight of its core competency, but it also proved that there's a demand for what it provides. Several lessons can be learned from the recent collapse of RealtyShares, but the most important might be the realization that the demands of investors should serve as a guide and not the driver for a company’s success.
Propmodo
How Los Angeles Is Tackling Homelessness With Limited Real Estate
In 2019, the City of Los Angeles recorded a 16% increase in homelessness, putting current homeless numbers at more than 36,000 people in the city alone. The steady rise in homelessness, mixed with the ongoing housing crisis in LA, has caused many real estate developers to look for solutions that are both practical and sustainable.
Sendible Insider
Podcast Guest
Going From Real Estate Developer To Online Marketing Guru With Dr. Adam Gower. This week, Gavin speaks to Sendible user, Dr Adam Gower. Adam has his own successful podcast, The Real Estate Crowdfunding Show, where digital marketing experts share tips and tactics to help real estate developers raise capital online.
In this episode, we talk about:
- Why Adam moved into digital marketing as a means to raise capital online
- How he went about teaching himself digital marketing
- What motivated Adam to start a podcast
- The importance of having a presence on social media
- Why learning and self-development is the key to success
7 Rules Podcast
Podcast Guest
Who’s Adam Gower?
- An expert on raising capital for real estate investments and developments through social media and other online channels
- Previously handled real estate developments for Universal Studios in Japan
- Author of the book Leaders of the Crowd
- Host of the podcast, “The Real Estate Crowdfunding Show”
Mapable USA
Podcast Guest
Real estate is by far the most popular segment of the crowdfunding industry. The JOBS Act of 2012 fundamentally changed the way that real estate can and is being financed and marketed. Now real estate sponsors can advertise their deals online to raise both equity and debt, and investors can search those deals to directly invest in them. In this podcast, we spoke to Adam Gower, Ph.D of the National Real Estate Forum who talked about real estate syndications, how syndicators differ from sponsors, and how investors can participate in real estate syndication deals – and what the biggest issue there is today with real estate syndications that you must be aware of and understand.
Real Wealth Real Health
Podcast Guest
Real estate investing changed dramatically following the Jobs Act of 2012; this episode is a discussion on how to navigate the current real estate investment landscape.
Webinar - Investor Management Services (IMS)
Spreadsheets are a common business tool that are fairly easy to use and can handle complex calculations. In the world of commercial real estate, programs such as Excel and Google Sheets are often used to calculate waterfall distributions. However, the problem is that you can almost always get a result in a spreadsheet, but that doesn’t mean those numbers are accurate. In fact, 9 out of 10 spreadsheets contain at least one error, and research shows that attempts to correct those problems often introduce additional errors.
Watch the video for an expert panel discussion about leveraging technology to reduce spreadsheet risk, increase accuracy, provide transparency, and enable scalability.
Our discussion highlights:
- Common types of spreadsheet errors and associated risks
- Benefits of leveraging CRE technology
- Waterfall best practices and key learnings
RELATED ARTICLES
How to Connect to Investors Through Instagram
How to Connect to Investors through Instagram By Adam Gower Ph.D. For most of us in the real estate industry, Instagram is a brave new world that we’re completely unfamiliar with in a business context. Not many in the real estate development and investment marketplace are making a big impact…
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Paid vs. Organic: Which is Better for Real Estate Crowdfunding
Paid vs. Organic: Which is Better for Real Estate Crowdfunding? By Adam Gower Ph.D. Social media presents a great opportunity to get your message in front of a wider investor network. It also presents a dilemma about whether you need to use paid ads to enhance your message or not.…
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Perfection is the Enemy of the Good in Real Estate Crowdfunding
Perfection is the Enemy of the Good in Real Estate Crowdfunding By Adam Gower Ph.D. Authenticity means showing prospects and investors the raw side of your personality and business but it’s tough to put content out online that is anything but perfectly produced. Being authentic online when you are raising…
READ MORE >Copyright 2018 - ADAM GOWER PH.D. - All Rights Reserved
Website Disclaimer: All Content contained on this website is intended for informational purposes only and does not purport to be complete or accurate. No recommendations are made or intended to be made regarding investment in real estate of any kind. For further information on any investment opportunity contained in any content of this website, you should visit the respective crowdfunding portal or site where such investment opportunity is published. None of the content presented on this website has been prepared with any reference to any particular user’s investment requirements or financial situation, and you are encouraged to consult with professional tax, legal and financial advisors before making any investment decisions or including the decision to invest at all. GowerCrowd makes no representations or warranties as to the accuracy of any information and accepts no liability or fiduciary responsibility whatsoever. Offers to sell, or the solicitations of offers to buy, any security can only be made through official offering documents through registered portals outside of this website. Investors should conduct their own due diligence, not rely on the financial assumptions or estimates displayed on this website, and are encouraged to consult with a financial advisor, attorney, accountant, and any other professional that can help you to understand and assess the risks associated with any investment opportunity. Neither Adam Gower nor GowerCrowd or any related entities are a registered broker-dealer, funding portal, or investment advisor and does not conduct any activity that would require any registration as such.
