How Public Relations and Social Media Work Together

By Adam Gower Ph.D.

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In today’s digital world, it’s safe to say that PR (public relations) and social media go hand-in-hand. People all over the world are turning to social media for business reviews, social proof, or even just to check someone’s credibility.

 

This means that real estate sponsors, like yourself, seeking to raise capital online, need to be active on the right social media platforms if you want to manage your own reputation effectively. You can also use social media to make sure you are making the right impression on the high net worth audience you want to reach.

 

PR is all about being able to communicate in a way that builds relationships. If you think about it, public relations is the bridge between what an organization, or brand, communicates, and the public. PR is about both shifting opinions and protecting reputations.

 

Utilizing social media as a main part of your PR campaign is just smart business. With the right strategy, a social media channel could potentially get your message in front of exactly the right audience , helping you develop relationships with prospects and existing investors, and ensuring you’re always one step ahead of your competition as you solicit for capital.

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Developing the Right Relationships

 

Relationship management, along with community management, play a significant part of the public relations experience. Public relations focused professionals on social media have the opportunity to interact with influencers, journalists, and many other media outlets with the goal of extending their own company’s influence.

 

By making the right connections with the right audience on the right social media channels, you can ensure you’re building a solid reputation of authority, credibility, and professionalism.

Strengthen Your Message

 

Another way you can use social media for PR is by enhancing your company’s message with original, branded content. Sharing various pieces of content on your social media channels (photos, videos, blog posts, etc.) will not only help show prospects what your investment strategy and goals are all about, it also helps develop your brand’s authority.

 

When it comes to sharing content on social media, the key to success is to make sure every single message aligns with your values, your audience’s expectations, and the objectives of your capital formation campaign.

Social Sharing in Press Releases 

 

One massively effective way to incorporate the world of social media into the world of public relations is by adding social sharing links to all of your online communications. By doing so, you are ensuring that when a follower reads your content online, they can quickly and easily share it with their friends and family and on their own social channels - thus expanding your reach even further.

 

You can also embed social media links directly into your content to make it even easier to distribute your company’s important information to a much wider audience as quickly as possible.

 

The Importance of #Hashtags

 

The “hashtag” – the ‘#’ symbol – has become an almost essential part of a marketing strategy nowadays. It makes connecting to relevant conversations even easier. You can keep track of what is being said about your company, you can monitor conversations, get insights into the perception your audience has of you, and more.

 

Hashtags can also ensure your content is easier for your audience to find, as all they need to do is search for a single branded hashtag. One way to ensure your hashtag game is strong is by testing different hashtags out on your posts, while still being consistent with your branded hashtags.

Reputation Management

 

Finally, it’s worth noting that one wrong message or unpleasant rumor on social media can potentially be enough to permanently damage your reputation - unless the problem is handled as quickly and efficiently as possible. Being active on social media can allow you to respond quickly to real-time situations (crisis management) and stay on top of the conversations you want to be a part of.

 

Achieving PR success often involves taking advantage of the real-time nature of social media - allowing you to maintain your positive reputation, while also allowing you to raise capital online like has never before been possible.

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Website Disclaimer:  All Content contained on this website is intended for informational purposes only and does not purport to be complete or accurate. No recommendations are made or intended to be made regarding investment in real estate of any kind. For further information on any investment opportunity contained in any content of this website, you should visit the respective crowdfunding portal or site where such investment opportunity is published. None of the content presented on this website has been prepared with any reference to any particular user’s investment requirements or financial situation, and you are encouraged to consult with professional tax, legal and financial advisors before making any investment decisions or including the decision to invest at all. GowerCrowd makes no representations or warranties as to the accuracy of any information and accepts no liability or fiduciary responsibility whatsoever. Offers to sell, or the solicitations of offers to buy, any security can only be made through official offering documents through registered portals outside of this website. Investors should conduct their own due diligence, not rely on the financial assumptions or estimates displayed on this website, and are encouraged to consult with a financial advisor, attorney, accountant, and any other professional that can help you to understand and assess the risks associated with any investment opportunity. Neither Adam Gower nor GowerCrowd or any related entities are a registered broker-dealer, funding portal, or investment advisor and does not conduct any activity that would require any registration as such.

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