Can Instagram Influencers Help You Raise Capital?

By Adam Gower Ph.D.

Can Instagram Influencers Help you Raise Real Estate Capital_-COMPRESSED

Influencer marketing is on the path to being a $5 to $10 billion dollar industry in 2020. While influencers can be found on every social media platform, Instagram is the most common place you’ll find them. 

What’s all the hype about? And, can influencer marketing work to help you raise capital for a real estate project?

Who Are Instagram Influencers?


Influencers are people who can influence buying decisions from their followers. They’re usually people who have a relatively large number of followers and who command authority of some sort in their industry as a voice on a particular topic. 


Essentially, they’re compensated in exchange for posting about you, your offering, or your business. 


You’re probably familiar with the names of big-time influencers like the Kardashians, or any number of celebrities that make sponsored posts on behalf of companies. These heavyweights represent a limited view of the market overall because influencers are present in every industry, demographic, and group, even in real estate investment and development.

While not every influencer is as widely known or followed as others, they can still be effective at spreading knowledge of your company or a specific project. (😊).

Types of Influencers


1) Nano Influencers


These are influencers who have around 1,000 – 5,000 followers. Although they’re much smaller, nano influencers tend to have a lot of trust from their smaller group of followers.

Ready to get started?

Real estate syndication online is no longer optional

It's a minimum mandatory requirement

Build your own investor acquisition system by learning how industry leaders employ best practices so you can start raising capital for your projects now


2) Micro Influencers


As the next step up from nano influencers, micro influencers tend to range from around 5,000 to 50,000 followers. These are significantly larger spheres of influence that still tend to maintain a better engagement rate with their followers.




3) Big-Time Influencers


Anything above 50,000 followers puts an influencer in the big league. These influencers have a lot of reach, but all that reach can come at a high cost. Plus, there will likely be the added hassle of having to work through an agent or manager instead of communicating directly with the influencer. 


These are rough numbers that can change, but it’s a good starting point to give you an idea of how to group influencers and where to begin.

Are Influencers Useful in Real Estate Investment Sectors?


The benefit of working with Instagram influencers is that your message is spread through word of mouth, which is known to be the most effective method even today. As unlikely as it may sound, there are influencers in every industry you can think of with every different type of audience.


While the largest and most famous influencers will probably always be in industries like beauty, cosmetics, or fashion, there are plenty of highly effective influencers in real estate and related industries as well. There are influencers on Instagram right now who can connect with your target audience and help your message find prospective investors who never knew about you before, or those who weren’t convinced about your message initially.


Just having the right people spreading the word about your development projects can be great for you. Investors come in all shapes and sizes, and you never know where they’re looking or who they’re following. By marketing through influencers in relevant industries, especially influencers with vastly different followings, you have the potential to grow your ROI on your social media marketing budget by diversifying away from traditional online advertising.


Influencers probably won’t drive millions of dollars in your direction straightaway. However, they can help introduce new prospects to your offerings and expand your reach to a base of people who already trust their opinions.


How to Find Relevant Instagram Influencers


Today, it’s a lot easier to find Instagram influencers than it was even a few years back. You can find them directly by searching relevant hashtags and looking for people who fit the bill, working with an influencer agency, or scrolling through an influencer marketplace.


No matter what your budget is, you’ll likely find influencers who will work with you. Even nano and micro influencers can have a great impact on the success of your marketing campaign.


We don’t hear much about super-famous real estate investment influencers, but that doesn’t mean they don’t exist. Find them, pick the right influencers for your target audience, and see how they can spread the message about your new development in front of the eyes who will care about it.


How to Syndicate a Real Estate Deal

How to Syndicate a Real Estate Deal Real estate syndication is the process by which investors pool their capital resources and expertise to invest in real estate projects that would be too capital-intensive or complicated for an individual investor. This process is nothing new- investors have been combining forces to get real estate projects off…


Anatomy of a Webinar for Real Estate Developers

Anatomy of a Webinar for Real Estate Developers By Adam Gower Ph.D. The humble webinar is one of the tools we tend to gloss over. It may be in your arsenal, but you don’t do webinars often because they haven’t worked well, they’re too much work, you’re a bit camera shy, or maybe you just…


Value Over Volume: Building Real Estate Investor Network on Social Media

Value Over Volume: Building Real Estate Investor Network on Social Media By Adam Gower Ph.D. Real estate investment isn’t as eye-catching and sexy as food and travel, but it’s a topic some people on Instagram care about. Find them and help them find you. With social media, the quality of your followers matters a lot…


Copyright 2019 - ADAM GOWER PH.D. - All Rights Reserved

Website Disclaimer:  All Content contained on this website is intended for informational purposes only and does not purport to be complete or accurate. No recommendations are made or intended to be made regarding investment in real estate of any kind. For further information on any investment opportunity contained in any content of this website, you should visit the respective crowdfunding portal or site where such investment opportunity is published. None of the content presented on this website has been prepared with any reference to any particular user’s investment requirements or financial situation, and you are encouraged to consult with professional tax, legal and financial advisors before making any investment decisions or including the decision to invest at all. GowerCrowd makes no representations or warranties as to the accuracy of any information and accepts no liability or fiduciary responsibility whatsoever. Offers to sell, or the solicitations of offers to buy, any security can only be made through official offering documents through registered portals outside of this website. Investors should conduct their own due diligence, not rely on the financial assumptions or estimates displayed on this website, and are encouraged to consult with a financial advisor, attorney, accountant, and any other professional that can help you to understand and assess the risks associated with any investment opportunity. Neither Adam Gower nor GowerCrowd or any related entities are a registered broker-dealer, funding portal, or investment advisor and does not conduct any activity that would require any registration as such.