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HOW TO RAISE CAPITAL ONLINE

Real Estate Syndication Best Practices

Bringing your capital raising efforts into the online world used to be prohibited, but now that regulations have changed it is no longer an option. Learn best practices for syndicating your projects through digital marketing and social media in these actionable articles and sign up here for regular updates direct to your inbox.

How to Create Great Content to Attract Real Estate Investors

How to Create Great Content to Attract Real Estate Investors By Adam Gower Ph.D. Creating effective social media content for a real estate investment company looks much the same as creating content for any other industry; the only thing that varies is the information itself. Alot goes into content creation. But it’s something anyone can do at any skill or experience level. Tailor your efforts to match your ability and keep these tips in mind.…

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The 5 Keys to Successfully Sharing Your Story with Real Estate Investors

5 keys to successfully sharing your story with real estate investors - COMPRESSED

5 Keys to Successfully Sharing Your Story with Real Estate Investors By Adam Gower Ph.D. “Always remember that our conscious mind is simply the PR department for our subconscious mind, where all the real decisions are being made.” – Robert Mckee How do we convince investors to get on board with a new real estate investment project, especially through a newer approach like crowdfunding? The key to nurturing investors is to make sure we’re telling…

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Can Instagram Influencers Help You Raise Capital?

Can Instagram Influencers Help You Raise Capital? By Adam Gower Ph.D. Influencer marketing is on the path to being a $5 to $10 billion dollar industry in 2020. While influencers can be found on every social media platform, Instagram is the most common place you’ll find them.  What’s all the hype about? And, can influencer marketing work to help you raise capital for a real estate project? Who Are Instagram Influencers?   Influencers are people…

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5 Ways to Embrace Social Media in Real Estate Crowdfunding

5 Ways to Embrace Social Media in Real Estate Crowdfunding By Adam Gower Ph.D. It’s impossible to know what you’re missing out on when you don’t know what you’re missing out on, and if you think that using social media isn’t relevant to raising capital for your real estate project then, well, you’re missing out! As investors turn to real estate as a viable option to grow and diversify their investment portfolios, social media is…

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The Ultimate Guide to SEO for Real Estate Developers

The Ultimate Guide to SEO for Real Estate Developers By Adam Gower Ph.D. As many as 93% of all online experiences start with a search engine. Why does that matter to you? If you’re not optimizing your website and the content on it using an SEO strategy, you could be missing out on a huge number of leads. Search Engine Optimization (SEO) Basics   What is SEO? The long form is “search engine optimization”. In…

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How to Syndicate a Real Estate Deal

How to Syndicate a Real Estate Deal Real estate syndication is the process by which investors pool their capital resources and expertise to invest in real estate projects that would be too capital-intensive or complicated for an individual investor. This process is nothing new- investors have been combining forces to get real estate projects off the ground since the early days of the property market in the United States.   In recent years, real estate…

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Social Media No Longer Optional for Real Estate Developers

Social Media No Longer Optional for Real Estate Developers By Adam Gower Ph.D. It doesn’t matter which side of the real estate investment equation you’re on, it’s time to get hooked up to social media. Whether you’re an investor (or potential investor), developer, project sponsor, broker, or whatever, now is the to start doing social media.   If you’re looking for investors, listen up, because this is especially important for you. Why Does Social Media…

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Perfection is the Enemy of the Good in Real Estate Crowdfunding

Perfection is the Enemy of the Good in Real Estate Crowdfunding By Adam Gower Ph.D. Authenticity means showing prospects and investors the raw side of your personality and business but it’s tough to put content out online that is anything but perfectly produced.  Being authentic online when you are raising money for your real estate projects, however, will help prospects and investors connect with you more and in this article we’ll reveal exactly what you…

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Paid vs. Organic: Which is Better for Real Estate Crowdfunding

Paid vs. Organic: Which is Better for Real Estate Crowdfunding? By Adam Gower Ph.D. Social media presents a great opportunity to get your message in front of a wider investor network. It also presents a dilemma about whether you need to use paid ads to enhance your message or not.   The Limits of Organic Reach   The dream is to be able to build your social media accounts on nothing but organic reach.  …

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Value Over Volume: Building Real Estate Investor Network on Social Media

Value Over Volume: Building Real Estate Investor Network on Social Media By Adam Gower Ph.D. Real estate investment isn’t as eye-catching and sexy as food and travel, but it’s a topic some people on Instagram care about. Find them and help them find you. With social media, the quality of your followers matters a lot more than the quantity.   Stop thinking of Instagram, Facebook, Twitter, or any other social networking platform as purely a…

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