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HOW TO RAISE CAPITAL ONLINE

Real Estate Syndication Best Practices

Bringing your capital raising efforts into the online world used to be prohibited, but now that regulations have changed it is no longer an option. Learn best practices for syndicating your projects through digital marketing and social media in these actionable articles and sign up here for regular updates direct to your inbox.

Raising Development Capital Online: Social Media Outreach

Raising Development Capital Online: Social Media Outreach By Adam Gower Ph.D. For better or worse, social media platforms have become an integral part of the way we live, play, and work. This fact holds true for the world of real estate development. Twenty or thirty years ago, real development deals were still the province of smoke-filled back rooms and country clubs, and even five years ago nothing much had changed except, perhaps, there was less…

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How to Use Twitter to Find Real Estate Investors

How to Use Twitter to Find Real Estate Investors By Adam Gower Ph.D. Twitter isn’t just for celebrities, celebrity-watchers and politicians. It can be an invaluable way for you to get news about #realestate and locate new investors. Posting on Twitter is a valuable investor magnet and visibility-builder for you and your projects.   Did you see what I did there? I included the hashtag #realestate. Hashtags are used across social media platforms, but they’re…

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Using Twitter to Grow Your Investor Network

Using Twitter to Grow Your Investor Network By Adam Gower Ph.D. You can use Twitter to locate high value real estate investors and build connections with ones you already know. You can also use the platform to build your brand. How can you become an influencer yourself?   It won’t happen overnight but it is possible, and even likely if you’re presenting your authentic self, using best practices, and committed to the process. Focus on…

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Raising Real Estate Capital on Social Media

Raising Real Estate Capital on Social Media By Adam Gower Ph.D. Looking for investors, there’s a lot of pressure to be in the right place at the right time. Unfortunately, you only have so many hours in the day and you just can’t be in more than one physical location at once to meet and interact with potential real estate investors.   Luckily, social media is now available to help fill the gaps in your…

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How to Connect to Investors Through Instagram

How to Connect to Investors through Instagram By Adam Gower Ph.D. For most of us in the real estate industry, Instagram is a brave new world that we’re completely unfamiliar with in a business context. Not many in the real estate development and investment marketplace are making a big impact on Instagram so far, but you can if you make the right moves. Connecting with investors requires a nice mix of market research, content creation,…

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The Secret Sauce of Real Estate Webinars

The Secret Sauce of Real Estate Webinars By Adam Gower Ph.D. In a competitive online real estate space, you must do anything you can to differentiate yourself. Webinars are one of many tools you can use to stand out and build a more engaged, dedicated audience, but only if you do it right. It’s easy to get webinars wrong. There are many different moving pieces in the operation and too much conflicting advice. I want…

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Anatomy of a Webinar for Real Estate Developers

Anatomy of a Webinar for Real Estate Developers By Adam Gower Ph.D. The humble webinar is one of the tools we tend to gloss over. It may be in your arsenal, but you don’t do webinars often because they haven’t worked well, they’re too much work, you’re a bit camera shy, or maybe you just have no clue how to put one together. But did you know that webinars can be an incredibly powerful tool…

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Raising Real Estate Development Capital Online: Crowdfunding Basics

Raising Real Estate Development Capital Online: Crowdfunding Basics By Adam Gower Ph.D. If your goal is to raise more money from your existing network or by reaching out to a new cadre of high-net-worth investors, social-media driven crowdfunding platforms are an excellent option. Before starting a crowdfunding campaign, it is critical that you understand the basics of the process and how it can be used in conjunction with social media to drive investor engagement and…

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How to Create Great Content to Attract Real Estate Investors

How to Create Great Content to Attract Real Estate Investors By Adam Gower Ph.D. Creating effective social media content for a real estate investment company looks much the same as creating content for any other industry; the only thing that varies is the information itself. Alot goes into content creation. But it’s something anyone can do at any skill or experience level. Tailor your efforts to match your ability and keep these tips in mind.…

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The 5 Keys to Successfully Sharing Your Story with Real Estate Investors

5 keys to successfully sharing your story with real estate investors - COMPRESSED

5 Keys to Successfully Sharing Your Story with Real Estate Investors By Adam Gower Ph.D. “Always remember that our conscious mind is simply the PR department for our subconscious mind, where all the real decisions are being made.” – Robert Mckee How do we convince investors to get on board with a new real estate investment project, especially through a newer approach like crowdfunding? The key to nurturing investors is to make sure we’re telling…

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The Investor Acquisition System:

  • Find More Investors
  • Raise Money Online
  • Finance Your Projects

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