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HOW TO RAISE CAPITAL ONLINE

Real Estate Syndication Best Practices

 

Bringing your capital raising efforts into the online world used to be prohibited, but now that regulations have changed it is no longer an option. Learn best practices for syndicating your projects through digital marketing and social media in these actionable articles and sign up here for regular updates direct to your inbox.

Online Marketing Systems for Commercial Real Estate Professionals

Online Marketing Systems for Commercial Real Estate Professionals By Adam Gower Ph.D. If you’ve come from a traditional marketing background, jumping into online marketing may not feel like a stretch. But, if marketing is new territory for you or if you’re learning as you go, it’s time for a crash course in the purpose of online marketing and how to build an automated system that works. The Core of Marketing   Marketing is all about…

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Marketing to Real Estate Investors Is All Trial & Error

Marketing to Real Estate Investors Is All Trial & Error By Adam Gower Ph.D. What’s the best way to market to real estate investors online? That’s a trick question. There’s no “best way” that will work for everyone. When you’re doing your marketing online, it’s all about finding the sweet spot that works for you. Your strategy may look completely different from the next person, but if it works, it works.   Finding out what…

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Marketing Strategy for Real Estate Developers

How To Craft The Perfect Marketing Strategy for Real Estate Developers By Adam Gower Ph.D. Real estate developers usually fall into one of two general categories: those who are raising capital for the first time, and those who are experienced developers looking to extract additional capital from their existing networks. In either case, having a solid marketing strategy is critical for real estate developers. The methods by which developers used to raise capital have changed drastically…

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How Public Relations and Social Media Work Together

How Public Relations and Social Media Work Together By Adam Gower Ph.D. In today’s digital world, it’s safe to say that PR (public relations) and social media go hand-in-hand. People all over the world are turning to social media for business reviews, social proof, or even just to check someone’s credibility.   This means that real estate sponsors, like yourself, seeking to raise capital online, need to be active on the right social media platforms…

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Anatomy of a Webinar for Real Estate Developers

Anatomy of a Webinar for Real Estate Developers By Adam Gower Ph.D. The humble webinar is one of the tools we tend to gloss over. It may be in your arsenal, but you don’t do webinars often because they haven’t worked well, they’re too much work, you’re a bit camera shy, or maybe you just have no clue how to put one together. But did you know that webinars can be an incredibly powerful tool…

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Building Your Real Estate Investor Network Online

Building Your Real Estate Investor Network Online By Adam Gower Ph.D. With millions of people fighting for attention online, how can you actually find and attract high net worth prospects and convert them into being investors in your real estate projects?   Social media, SEO, and content marketing are strategies that work. If you put them into practice in your own business, you’ll be on the road to success. The key is to start doing…

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How to Connect to Investors Through Instagram

How to Connect to Investors through Instagram By Adam Gower Ph.D. For most of us in the real estate industry, Instagram is a brave new world that we’re completely unfamiliar with in a business context. Not many in the real estate development and investment marketplace are making a big impact on Instagram so far, but you can if you make the right moves. Connecting with investors requires a nice mix of market research, content creation,…

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Consistency Vs. Personality in Real Estate Crowdfunding

Consistency Vs. Personality in Real Estate Crowdfunding By Adam Gower Ph.D. Some marketers will swear that you need personality and relatable personal content to do well on social media. Others will say it’s better to stick with a highly polished, consistent corporate image. Who’s right, especially in the context of real estate investment?   The Connection of Personality   A major argument for posting with a personality as the core theme of your marketing for…

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Can Instagram Influencers Help You Raise Capital?

Can Instagram Influencers Help You Raise Capital? By Adam Gower Ph.D. Influencer marketing is on the path to being a $5 to $10 billion dollar industry in 2020. While influencers can be found on every social media platform, Instagram is the most common place you’ll find them.  What’s all the hype about? And, can influencer marketing work to help you raise capital for a real estate project? Who Are Instagram Influencers?   Influencers are people…

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4 Steps to Finding Real Estate Investors on LinkedIn

4 Steps to Finding Real Estate Investors on LinkedIn By Adam Gower Ph.D. LinkedIn is the professional social media network. It’s a lot more nuanced and adaptable than we give it credit for sometimes. You can use LinkedIn for all things business, including finding new investors in the right position to look at your projects. Here are 4 actionable steps you can take to use your LinkedIn as an investor magnet.   1. Build Credibility…

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The Investor Acquisition System:

  • Find More Investors
  • Raise Money Online
  • Finance Your Projects

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