Randy Smith, Impact Equity
The Fastest Way to Build an Investor Network
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Guest: Randy Smith, Impact Equity
Randy Smith, my guest this week, didn’t start out in real estate—he was a high-performing sales executive in the corporate world. But after seeing the potential of passive investing, he made pivoted, leaving behind the W-2 grind to become a full-time capital allocator.
Since then, Randy has raised over $13 million, partnering with sponsors to help investors secure better terms and stronger returns.
The Allocator Advantage: Negotiating Better Terms for Investors
Unlike a typical LP, Randy doesn’t just invest, he uses his position as an allocator to structure deals that benefit his investors. By pooling capital and leveraging his network, he’s able to negotiate better preferred returns, improved splits, and reduced fees - terms that individual investors couldn’t get on their own.
In our conversation, you’ll hear how he evaluates opportunities, why he prioritizes fixed over floating-rate debt, and the strategic moves he’s making to protect investor capital in an uncertain market.
Lessons from a Shifting Market
Starting out in real estate right before the market turned has given Randy a crash course (if you’ll forgive the pun) in what works and what doesn’t. With some deals pausing distributions and others facing capital calls, he’s had to navigate a rapidly changing landscape while keeping investor returns top of mind.
We talk about what he’s learned from deals that have struggled, why he’s more selective than ever about the sponsors he works with, and the red flags he watches for when evaluating a new opportunity.
Building a High-Performing Investor Network
Randy shares his approach to building an investor base, why he focuses on high-income sales professionals, and how he’s leveraged LinkedIn, masterminds, and podcast guest appearances to grow his network. He also talks about the common mistakes new allocators make and how he’s refining his outreach strategy to attract larger investors who are ready to deploy capital.
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If you want to get smarter about investing, learn how allocators negotiate better deals, or just hear some real talk about what’s working in today’s market, make sure to check out this episode.
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