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The only newsletter in the real estate syndication industry that focuses exclusively on the latest trends in digital marketing and social media that have the greatest impact on the industry.  Delivered directly to your inbox, the newsletter includes insightful educational articles about real estate capital formation and investing, as well as the latest news headlines.

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PAST ARTICLES

 

How To Get Into Real Estate Development

July 18, 2019

How to Get Into Real Estate Development By Adam Gower Ph.D. The real estate market has been booming since 2010. Condos, apartment complexes, mixed-use developments, and shopping centers are being built all across the country. Developers are building the types of real estate assets that people are demanding, and they are making a lot of…

How to Finance a Real Estate Development Project

July 10, 2019

How to Finance a Real Estate Development Project By Adam Gower Ph.D. So, you want to get into real estate development. You’ve got an idea about what sector you want to jump into, who you might work with, and how it will add to your investment portfolio. Before you can get started, you need to…

Benefits of Self-Directed IRAs for Real Estate

July 9, 2019

Benefits of Using Self-Directed IRAs For Real Estate By Adam Gower Ph.D. Alternative Assets   Recent research indicates that including alternative investments in a portfolio increases risk-adjusted returns. These “out of the norm” investments range from real estate to market funds, such as lending platforms or other less tread investment paths. Institutional investors have embraced…

Portfolio Diversification Benefits of Real Estate

July 9, 2019

Portfolio Diversification Benefits of Real Estate By Adam Gower Ph.D. A New Approach for Your Portolio   Registered investment advisors, or RIAs, have long scoured the market for the top performing securities to invest in on behalf of their high-net-worth clients. Historically, RIAs would invest in some combination of stocks, bonds, and cash as a…

Building Your Real Estate Investor Network Online

July 7, 2019

Building Your Real Estate Investor Network Online By Adam Gower Ph.D. With millions of people fighting for attention online, how can you actually find and attract high net worth prospects and convert them into being investors in your real estate projects?   Social media, SEO, and content marketing are strategies that work. If you put…

Syndicating Real Estate Using Content Marketing

July 7, 2019

Syndicating Real Estate Online Using Content Marketing By Adam Gower Ph.D. Content. It’s the buzzword of the decade so far and it applies as much to real estate syndication as it does to any other industry. Content is your key to making things happen when raising capital for your projects. Whether you’re seeking new investors,…

LinkedIn as Resource Not Resume

June 28, 2019

LinkedIn as Resource Not Resume By Adam Gower Ph.D. You can never get a second chance at a first impression. If you’re looking for high net worth investors, or even non-accredited investors, use your LinkedIn profile to give a great first impression – and not as a resume (unless you’re looking for a job!)  …

4 Steps to Finding Real Estate Investors on LinkedIn

June 28, 2019

4 Steps to Finding Real Estate Investors on LinkedIn By Adam Gower Ph.D. LinkedIn is the professional social media network. It’s a lot more nuanced and adaptable than we give it credit for sometimes. You can use LinkedIn for all things business, including finding new investors in the right position to look at your projects.…

Storytelling: The Key to Building Authentic Relationships Online

June 28, 2019

Storytelling: The Key to Building Authentic Relationships Online By Adam Gower Ph.D. Raising capital for your real estate projects takes an enormous amount of trust. Investors, many of whom do not know you personally, have to extend their hard-earned money to a stranger (most likely) in hopes that what they are putting out into the…

How Public Relations and Social Media Work Together

June 28, 2019

How Public Relations and Social Media Work Together By Adam Gower Ph.D. In today’s digital world, it’s safe to say that PR (public relations) and social media go hand-in-hand. People all over the world are turning to social media for business reviews, social proof, or even just to check someone’s credibility.   This means that…

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