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The only newsletter in the real estate syndication industry that focuses exclusively on the latest trends in digital marketing and social media that have the greatest impact on the industry.  Delivered directly to your inbox, the newsletter includes insightful educational articles about real estate capital formation and investing, as well as the latest news headlines.

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PAST ARTICLES

 

The Ultimate Guide to SEO for Real Estate Developers

September 13, 2019

The Ultimate Guide to SEO for Real Estate Developers By Adam Gower Ph.D. As many as 93% of all online experiences start with a search engine. Why does that matter to you? If you’re not optimizing your website and the content on it using an SEO strategy, you could be missing out on a huge…

How to Syndicate a Real Estate Deal

August 12, 2019

How to Syndicate a Real Estate Deal Real estate syndication is the process by which investors pool their capital resources and expertise to invest in real estate projects that would be too capital-intensive or complicated for an individual investor. This process is nothing new- investors have been combining forces to get real estate projects off…

What You Need to Know About Apartment Building Investing

August 10, 2019

What You Need to Know About Apartment Building Investing By Adam Gower Ph.D. This article first appeared on the Bigger Pockets Website Investors new to real estate often ask the same question; should I invest in multi-family properties of 4 units or less, or partner with experienced apartment building investors across a range of projects?…

Social Media No Longer Optional for Real Estate Developers

August 10, 2019

Social Media No Longer Optional for Real Estate Developers By Adam Gower Ph.D. It doesn’t matter which side of the real estate investment equation you’re on, it’s time to get hooked up to social media. Whether you’re an investor (or potential investor), developer, project sponsor, broker, or whatever, now is the to start doing social…

Perfection is the Enemy of the Good in Real Estate Crowdfunding

August 10, 2019

Perfection is the Enemy of the Good in Real Estate Crowdfunding By Adam Gower Ph.D. Authenticity means showing prospects and investors the raw side of your personality and business but it’s tough to put content out online that is anything but perfectly produced.  Being authentic online when you are raising money for your real estate…

Paid vs. Organic: Which is Better for Real Estate Crowdfunding

August 10, 2019

Paid vs. Organic: Which is Better for Real Estate Crowdfunding? By Adam Gower Ph.D. Social media presents a great opportunity to get your message in front of a wider investor network. It also presents a dilemma about whether you need to use paid ads to enhance your message or not.   The Limits of Organic…

Value Over Volume: Building Real Estate Investor Network on Social Media

July 30, 2019

Value Over Volume: Building Real Estate Investor Network on Social Media By Adam Gower Ph.D. Real estate investment isn’t as eye-catching and sexy as food and travel, but it’s a topic some people on Instagram care about. Find them and help them find you. With social media, the quality of your followers matters a lot…

The 3 Key Ingredients for Real Estate Crowdfunding on Instagram

July 30, 2019

The 3 Key Ingredients for Real Estate Crowdfunding on Instagram By Adam Gower Ph.D. What does it take to raise money for real estate projects on Instagram?   Having only been permitted to advertise to the general public within the last few years through regulatory changes, real estate crowdfunding online is new territory for syndicators.…

Making Social Media Work for Real Estate Syndication

July 24, 2019

Making Social Media Work for Real Estate Syndication  By Adam Gower Ph.D. Every real estate developer has their own way of reaching their investors, their own brand image, logo and voice, and a value proposition to offer on their social media accounts. Despite this, there are some universal building blocks that everyone can follow to…

The Best Social Media Platforms for Finding Real Estate Investors

July 23, 2019

The Best Social Media Platforms for Finding Real Estate Investors By Adam Gower Ph.D. Finding Investors on Social Media   If you’re raising equity capital for real estate projects, especially if you operate an online platform of any kind, there’s a very good chance you maintain some kind of social media presence. Every social media…

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