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The only newsletter in the real estate syndication industry that focuses exclusively on the latest trends in digital marketing and social media that have the greatest impact on the industry.  Delivered directly to your inbox, the newsletter includes insightful educational articles about real estate capital formation and investing, as well as the latest news headlines.

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PAST ARTICLES

 

Raising Development Capital Online: Social Media Outreach

January 13, 2020

Raising Development Capital Online: Social Media Outreach By Adam Gower Ph.D. For better or worse, social media platforms have become an integral part of the way we live, play, and work. This fact holds true for the world of real estate development. Twenty or thirty years ago, real development deals were still the province of…

How to Use Twitter to Find Real Estate Investors

January 6, 2020

How to Use Twitter to Find Real Estate Investors By Adam Gower Ph.D. Twitter isn’t just for celebrities, celebrity-watchers and politicians. It can be an invaluable way for you to get news about #realestate and locate new investors. Posting on Twitter is a valuable investor magnet and visibility-builder for you and your projects.   Did…

Using Twitter to Grow Your Investor Network

December 31, 2019

Using Twitter to Grow Your Investor Network By Adam Gower Ph.D. You can use Twitter to locate high value real estate investors and build connections with ones you already know. You can also use the platform to build your brand. How can you become an influencer yourself?   It won’t happen overnight but it is…

Raising Real Estate Capital on Social Media

December 24, 2019

Raising Real Estate Capital on Social Media By Adam Gower Ph.D. Looking for investors, there’s a lot of pressure to be in the right place at the right time. Unfortunately, you only have so many hours in the day and you just can’t be in more than one physical location at once to meet and…

How to Connect to Investors Through Instagram

December 17, 2019

How to Connect to Investors through Instagram By Adam Gower Ph.D. For most of us in the real estate industry, Instagram is a brave new world that we’re completely unfamiliar with in a business context. Not many in the real estate development and investment marketplace are making a big impact on Instagram so far, but…

The Secret Sauce of Real Estate Webinars

December 2, 2019

The Secret Sauce of Real Estate Webinars By Adam Gower Ph.D. In a competitive online real estate space, you must do anything you can to differentiate yourself. Webinars are one of many tools you can use to stand out and build a more engaged, dedicated audience, but only if you do it right. It’s easy…

Anatomy of a Webinar for Real Estate Developers

November 25, 2019

Anatomy of a Webinar for Real Estate Developers By Adam Gower Ph.D. The humble webinar is one of the tools we tend to gloss over. It may be in your arsenal, but you don’t do webinars often because they haven’t worked well, they’re too much work, you’re a bit camera shy, or maybe you just…

Raising Real Estate Development Capital Online: Crowdfunding Basics

November 18, 2019

Raising Real Estate Development Capital Online: Crowdfunding Basics By Adam Gower Ph.D. If your goal is to raise more money from your existing network or by reaching out to a new cadre of high-net-worth investors, social-media driven crowdfunding platforms are an excellent option. Before starting a crowdfunding campaign, it is critical that you understand the…

How to Create Great Content to Attract Real Estate Investors

November 11, 2019

How to Create Great Content to Attract Real Estate Investors By Adam Gower Ph.D. Creating effective social media content for a real estate investment company looks much the same as creating content for any other industry; the only thing that varies is the information itself. Alot goes into content creation. But it’s something anyone can…

5 keys to successfully sharing your story with real estate investors - COMPRESSED

The 5 Keys to Successfully Sharing Your Story with Real Estate Investors

November 4, 2019

5 Keys to Successfully Sharing Your Story with Real Estate Investors By Adam Gower Ph.D. “Always remember that our conscious mind is simply the PR department for our subconscious mind, where all the real decisions are being made.” – Robert Mckee How do we convince investors to get on board with a new real estate…

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