Social Media No Longer Optional for Real Estate Developers
By Adam Gower Ph.D.
It doesn’t matter which side of the real estate investment equation you’re on, it’s time to get hooked up to social media. Whether you’re an investor (or potential investor), developer, project sponsor, broker, or whatever, now is the to start doing social media.
If you’re looking for investors, listen up, because this is especially important for you.
Why Does Social Media Matter Right Now?
The world is changing, and social media is at the forefront of that change. The next generation of high net worth investors are totally habituated to social media. It’s an integral part of their lives and it’s where they spend a lot of their free time. If you’re not on social media, you’re missing a huge opportunity to get in front of your existing investors and prospective future investors.
Social media used to be a no-go zone for anyone seeking investors because of solicitation regulations – it was prohibited. However, those regulations have changed, giving you the freedom to now advertise investments publicly to anyone.
This means social media is not just yours for the taking, it means it’s no longer an option: Social Media is Mandatory for Real Estate Developers Wanting to Raise Money For Their Projects!
Getting Ahead of the Crowd
Right now, you have the opportunity to be one of the early adopters. Social media is nothing new but advertising real estate syndication deals on social media is. You have the chance to get ahead of your competitors and get your business in front of more eyes than ever before.
There aren’t a lot of real estate investment companies seeking investors on social media today and really using it to their advantage. Now that you’re allowed to do it, what’s stopping you? You could be one of the first to tap into a mass market of new investors by meeting them where they are and bringing the opportunities to them.
Once other companies jump in, it’ll be harder to differentiate yourself. Step up now and make a name for yourself, build you brand, and get ahead of the competition. If you’re the brand people know about and associate with a certain type of service, you’re in a better position to beat competitors when they finally follow you onto all the different platforms.
Ready to get started?
Real estate syndication online is no longer optional
It's a minimum mandatory requirement
Build your own investor acquisition system by learning how industry leaders employ best practices so you can start raising capital for your projects now
Making It Count
Being on the platforms is important, but you have to make sure you’re putting effort into it. Remember that social media today is like an introduction to what you’re doing and who you are as a company. People, especially investors, care about that more now than ever before.
If you launch a social media profile on every platform and all you’ve got is one picture and a few posts from two years ago, you’re not going to impress anyone. It’s actually better to stay off the platforms entirely than to put up a half-hearted profile that makes a terrible first impression.
Put something up that you’re proud of. It doesn’t need to be professional quality and you don’t have to spend hours every day posting to every different platform. If you’re posting for yourself, make sure you’re making content that’s useful and satisfactory quality, but you don’t need to waste time making it feel polished and well-refined.
Authentic, genuine content can work just as well in this industry, as long as the production quality is acceptable.
Don’t feel pressured to do your own posting. Hire a freelancer to do it for you. It’s an inexpensive solution that can lead to great results without you having to put in as much time.
There’s no reason to avoid social media anymore. In fact, the reasons to join now heavily outweigh the reasons you might have had for avoiding social media! Get started now and begin the work of building your brand online to reach your next generation of investors.
Copyright 2019 - ADAM GOWER PH.D. - All Rights Reserved
Website Disclaimer: All Content contained on this website is intended for informational purposes only and does not purport to be complete or accurate. No recommendations are made or intended to be made regarding investment in real estate of any kind. For further information on any investment opportunity contained in any content of this website, you should visit the respective crowdfunding portal or site where such investment opportunity is published. None of the content presented on this website has been prepared with any reference to any particular user’s investment requirements or financial situation, and you are encouraged to consult with professional tax, legal and financial advisors before making any investment decisions or including the decision to invest at all. GowerCrowd makes no representations or warranties as to the accuracy of any information and accepts no liability or fiduciary responsibility whatsoever. Offers to sell, or the solicitations of offers to buy, any security can only be made through official offering documents through registered portals outside of this website. Investors should conduct their own due diligence, not rely on the financial assumptions or estimates displayed on this website, and are encouraged to consult with a financial advisor, attorney, accountant, and any other professional that can help you to understand and assess the risks associated with any investment opportunity. Neither Adam Gower nor GowerCrowd or any related entities are a registered broker-dealer, funding portal, or investment advisor and does not conduct any activity that would require any registration as such.