Optimizing LinkedIn to Find Investors

 

Probably the highest value digital real estate you can own FOR FREE is your LinkedIn profile and this course is going to show you exactly how to optimize your LinkedIn profile so you can attract more prospects, perfect your deal pitch, and convert more high net-worth LinkedIn users into big ticket repeat investors in your deals.

Here’s what you’re going to get in this course:

1. Learn exactly why you need to be thinking about building your linked in profile.
2. Optimize your LinkedIn profile settings.
3. Drill down on various components of your profile so that you can get your message across clearly.
4. How to maintain your presence on LinkedIn on an ongoing basis.
5. BONUS: Advanced usage training.

Why LinkedIn?

To effectively reach and nurture prospects you’re going to be building your presence online with consistency across all major social media platforms.

Like FaceBook and Twitter and YouTube, LinkedIn is digital real estate where you can create a global presence so that no matter where a prospect goes they are seeing the exact messaging you want them to see.

It’s called ‘omnipresence’ and it’s made up of four basic concepts.

ONE: Consistency.

Your messaging has to be consistent across all platforms.

TWO: Be Visible Everywhere.

No matter where somebody does a search online or what their preferred social media outlet is, you are there with the same message as you have everywhere else.

THREE. Messaging.

You've got to have a consistent message that is delivered no matter where a prospect finds it.

FOUR: Omnipresence means being everywhere, all the time, for everyone.

No matter where somebody goes they must be able to find you and hear from you exactly the same messaging speaking to your unique omnipresence.

These four components create constant reinforcement of your messaging to prospects so that when you are ready to ask them to take action and to 'invest now,’ they have seen you everywhere, have established a relationship with you (even though they’be never met you!) and have built a sense of trust and familiarity in you so that they become predisposed to invest with you when you ask them to.

Google Searches

The first thing a prospect is going to do when they hear your name is look you up on Google and the first thing that pops up there is your LinkedIn profile.

Why does that happen?

It's because LinkedIn is massive and their algorithm is so strong that the first thing that shows up is going to be your profile. And so that's the first thing that somebody is going to click on and that’s why you HAVE TO HAVE a resonant message there that speaks directly to your value proposition and how it will benefit the reader.

You want to be hitting prospects hard with your messaging at that place because it is the first impression they’re going to get about you so it’s very important.

Encourage Prospects to Take Action

Once someone lands on your LinkedIn profile now you want to be giving them something of immediate, tangible value in order to get them to take action and you do this by placing ‘calls to action’ (CTA) in your profile.

Importantly, you have to provide value in your profile to prospects that builds goodwill and entices them into wanting to know more about you because they want more high value content from you for free.

In return for that, your prospects will ultimately give you their name and their email address so they can get access to some particularly high value content, like a case study, or a white paper for example.

Once you have their email address and name you can start sending automated educational materials via email that further preconditions them to wanting to invest with you – and it all starts at the top of your Investor Acquisition System funnel with your LinkedIn profile.

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In this course you’re going to get a guided tour of LinkedIn personal pages, you'll learn how to tailor your profile as though you are speaking to your ideal investor, and you’ll discover some tricks for setting up your profile so that it not only looks good but also keeps prospects focused on you and not your competition.

By the time you have finished the course, you will have a best-of-class LinkedIn profile designed to attract prospects, grab their attention, provide them with value and encourage them to taking the next step in their journey to coming to knowing, liking and trusting you enough to invest in your deals.