Branding Mastery

 

How to stand out in the crowd and attract investors to your deals

In this course you are going to be taking a look at how you look!

It’s all about aesthetics and consistency in this course, and you are going to be going through a series of content development concepts that will serve as an introduction to you and to your value proposition.

Here’s what you are going to be learning:

1. You are going to create a tag line that speaks to you and what you do, together with a sub-heading that reinforces your message.
2. You’ll create a tranche of content that you can use as introductory content for new prospects when they sign up to learn more about you on your website
3. And you’re going to develop a brand guide so you can ensure consistency across your website and all your social media.

Now a great way to create your primary introductory content; your real estate investing 101 content, if you will, is to pre-empt questions you already hear all the time.

And in this course you’re going to be going through how to turn your most frequently asked questions into high quality, relevant content that will pre-empt prospect questions so you never have to answer them again in person.

By taking this pre-emptive approach to creating your content and by answering questions investors most commonly ask builds trust and predisposes prospects to wanting to invest with you because you’ve acknowledged that they have questions and you answer the up front.

In this course you are going to start with a look at your FAQs so you can create a foundation of consistency in your messaging, then you’ll move on to creating a tag line and brand guide to reinforce the visual representation of your value proposition so investors know they are learning from your company no matter where they find you.