Compliance

506(c) Marketing Strategies for Real Estate Sponsors By Adam Gower Ph.D. 506(c) marketing strategies leverage the general solicitation freedom that Regulation D provides, paid advertising, public webinars, social media campaigns, and emails to opt-in subscribers with who you have no pre-existing relationship. Effective 506(c) sponsors allocate 3 to 4 percent of their raise to paid…

506(b) vs 506(c): Which Path for Your Next Raise? By Adam Gower Ph.D. 506(b) vs 506(c) represents the most consequential regulatory decision sponsors make when structuring a raise. 506(b) prohibits general solicitation but allows up to 35 non-accredited investors with self-certification. 506(c) permits advertising and public marketing but requires third-party accredited investor verification and excludes…