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HOW TO RAISE CAPITAL ONLINE

Advanced Concepts for Real Estate Syndicators

 

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Your Ultimate Guide to Real Estate Waterfalls

Your Ultimate Guide to Real Estate Waterfalls By Adam Gower Ph.D. When investing in a real estate project as a passive partner, cash distributions are calculated and made using what is called a ‘waterfall,’ most of which are structured according to reasonably uniform standards, and some of which are more creative.   Real estate syndications use these ‘waterfalls’ to structure and compensate principals and investors, and these are seldom altered once a developer creates a…

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Real Estate Crowdfunding: Is It Legal? How It Got That Way

Real Estate Crowdfunding: Is It Legal? How It Got That Way By Adam Gower Ph.D. Something big happened just a few years ago that changed everything for the commercial real estate industry. It is now legal to raise capital online for real estate projects. But it wasn’t always that way. In the wake of the Great Depression   The Great Depression transformed American capital markets. Before the crash that devastated the U.S. economy in the…

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The Impact of Coronavirus and Market Tumult on Commercial Real Estate

The Impact of Coronavirus Covid-19 on Commercial Real Estate   Over the past few weeks, I’ve fielded questions from investors, real estate professionals, and others in the CRE world regarding the potential effects of Covid-19, aka the “Coronavirus.” People want to know if this pandemic is really the end of the world, or if it is just another flash in the pan, irrational selloff that should right itself in a few months.   The truth…

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Online Marketing Systems for Commercial Real Estate Professionals

Online Marketing Systems for Commercial Real Estate Professionals By Adam Gower Ph.D. If you’ve come from a traditional marketing background, jumping into online marketing may not feel like a stretch. But, if marketing is new territory for you or if you’re learning as you go, it’s time for a crash course in the purpose of online marketing and how to build an automated system that works. The Core of Marketing   Marketing is all about…

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The Role of Foreign Investors in US Commercial Real Estate

The Role of Foreign Investors in US Commercial Real Estate By Adam Gower Ph.D. How and why investors from other countries choose to invest in the US should be of interest to every American commercial real estate investor. It is no secret that foreign individuals and companies often compete for the very same deals many of us are on the hunt for; just ask commercial real estate brokers or investors in NYC, the SF Bay…

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Marketing to Real Estate Investors Is All Trial & Error

Marketing to Real Estate Investors Is All Trial & Error By Adam Gower Ph.D. What’s the best way to market to real estate investors online? That’s a trick question. There’s no “best way” that will work for everyone. When you’re doing your marketing online, it’s all about finding the sweet spot that works for you. Your strategy may look completely different from the next person, but if it works, it works.   Finding out what…

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Marketing Strategy for Real Estate Developers

How To Craft The Perfect Marketing Strategy for Real Estate Developers By Adam Gower Ph.D. Real estate developers usually fall into one of two general categories: those who are raising capital for the first time, and those who are experienced developers looking to extract additional capital from their existing networks. In either case, having a solid marketing strategy is critical for real estate developers. The methods by which developers used to raise capital have changed drastically…

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House Price Dynamics

How to Recognize a Housing Bubble By Adam Gower Ph.D. Past performance is not a guarantee for future results. This boilerplate disclaimer is standard wording for just about any financial investment we might make, but when it comes to buying a home it is often disregarded. Home-buyers tend to be driven by the idea that because prices went up last year, they must go up again next year. Same goes for speculators, who, seeing a…

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A Primer on How to Utilize Opportunity Zones

A Primer on How to Utilize Opportunity Zones By Adam Gower Ph.D. When the Tax Cuts and Jobs Act of 2017 was passed, while the bill itself was a partisan one, there was also a concept with bipartisan origins that came along with it: Opportunity Zones. The idea is to stimulate inward investment in both businesses and real estate in specifically designated areas around the country that are considered economically distressed. To create this investment impetus,…

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A Starter Guide on Preferred Equity

A Starter Guide on Preferred Equity By Adam Gower Ph.D. Preferred equity is one of those financial concepts that a lot of investors believe they understand, and yet each may have a different concept in mind which can lead to confusion and misunderstanding. This article provides guidance on the definition of preferred equity, and how you can tell the difference between the different types. Simply stated, there are two types of capital that are used…

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The Investor Acquisition System:

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