Dr. Adam Gower builds best-of-class digital marketing platforms for real estate developers so they can syndicate project equity online.
He provides advanced training to investors who want to invest in online syndicated real estate deals with a strong emphasis on wealth preservation and long term growth.
About Adam Gower:
THREE REASONS YOU SHOULD NOT BE HERE.
Hi, I’m Adam Gower.
As this is the About page, I presume you want to know more about me and my background.
Happy to share and I’ll talk about my background shortly, but before doing that I want to be sure that you are under no pretenses about what this site - and I - am all about.
Your time is short and so is mine.
So the first thing to consider is, should you be here?
And for many, the answer is probably NO.
It's not easy to raise capital online
For some reason, people equate raising capital online with putting up a website and watching money rain in.
I get it. That’s what attracted me to digital marketing in the first place (more on that later).
I thought it would be easy to set up the systems and processes for raising capital online; heck, hasn't every other industry been selling their products online for years?
Well, it's NOT easy and there was an immense learning curve I had to go through.
That said, I learned from the industry leaders, consolidated best-of-class practices and have developed proven proprietary programs for putting your capital formation on auto pilot.
But it took lots of work, frustration, and learning from my mistakes to get there.
And it still takes work.
So if you’re not prepared to commit to more effort than you’re expecting before you start to enjoy the fruits of your labor, I’m not your guy.
If you don’t have a long term perspective, raising capital online is NOT for you.
The first thing I learned when I started building online programs for real estate developers to raise money, was that more things seem to change, the more they have stayed the same.
Let me explain.
You are a seasoned real estate developer. You know exactly what steps it takes to raise money from investors.
First you have to meet a prospect, get acquainted, explain your background. Only then can you pitch your deal.
This process can take years, sometimes decades, before an investor has enough confidence in you to part with their hard earned savings and entrust you with it.
Online it's the exact same, only instead of in-person, you're going to digitize and automate the process, and although it won't take years, it's still going to take many months of consistent effort to start to see results.
Now don't be too worried about this; $billions are being raised and I can show you exactly how to do it, but if you think it's going to be a cakewalk, you're in the wrong place.
If you’re looking for “last resort capital,” I don’t want to help you.
It’s important you understand what I’m telling you.
I am not going to help you raise money online if you have no other options and no other sources for capital.
Prudent investors are risk averse and if you don't already have a good pipeline for capital, good deal flow, and a solid track record then you are not going to be able to sustain the momentum you need online to be successful.
In short, you should only be looking at online capital formation if you don't really need it, as counter-intuitive as that sounds.
Here’s what you can expect from me.
- Insights about digital marketing as it applies to real estate syndications,
- Information on best practices and what's working now (it's a constantly evolving landscape)
- Premium training so you can implement fund-raising programs yourself, and,
- Hands-on programs where I set up everything for you.
I am a seasoned real estate professional who has been learning this new world of digital marketing for real estate sponsors for years.
I'll teach you how to put your entire capital raising programs on auto-pilot so you can focus on the deals.
But I cannot promise that you'll raise millions or even that you'll raise anything at all; at the end of the day, your pathway to success is where it has always been - in the caliber of the deals and the terms that you offer, and the way you treat investors.
I will do what I can to give you the tools you need to raise money online; your deals and integrity will drive the rest.
That's why I have produced advanced sophisticated premium educational courses that are geared to guiding you through the entire process of raising money online.
And I am always going to give you really valuable information and data that you can use immediately that will help you on your way.
And that’s free
But if you are a skeptic like me, you are probably wondering...
...How Do I Know If Your Stuff Is Any Good?
Well, the smartest thing to do is to just get some of my free stuff.
If you like those, you’ll be on the right track to getting started.
And I think this is a good spot to tell you something about my favorite subject. Me.
I started my real estate career in 1982 in San Diego working for an electrician, crawling around in basements and attics, pulling wires.
I got to know some of the guys who owned the deals we were wiring.
One guy showed me my first pro-forma spreadsheet. It showed how he was making millions by building, leasing-up, and selling apartment buildings.
Real estate finance just made sense to me and I wanted in.
I started raising money for a developer and as I worked to find investors I met with a group from Japan. They wanted to invest in US real estate and they financed a bunch of apartments I was working on. I raised over $30 million in equity (1980's dollars) and invested it all in developing hundreds of units here in California.
When the market tanked (early 1990's - Savings and Loan Crisis) I followed the money to Japan. I learned to speak Japanese and was recruited as President of a division of Universal Studios developing all their real estate throughout the Pacific rim. I was 29 years old.
Keeping the story short, I returned to the US and by 2007 had built up a decent portfolio of development deals when my instincts started to tell me something was wrong. I sold everything I had right before the market collapse.
A major bank hired me as a real estate expert to clean their balance sheet of distressed real estate loans.
That’s how I ended up developing the first fully automated email marketing system to market real estate to investors. During the course of my first year, I identified, contacted, and sent out tens of thousands of emails to thousands of real estate investors nationwide.
In combination with the bank and a $30bn private equity fund I joined, I successfully used these systems to recapitalize over $1 billion in real estate.
Anyway – by sheer luck, I’d been looking to figure out a better way of implementing these systems when the JOBS Act enabled crowd funding.
This brought tech firmly into the real estate space and suddenly now everyone could raise capital online using the same digital marketing techniques I'd been developing.
In the meantime, I had started working in a startup incubator surrounded by 20 something year old internet wizards, learning advanced online marketing and tech from them, watching them pitch their own deals, and investing in a couple seed round investments.
So I started talking to all the leaders of this new online real estate syndication industry to find out who was doing what and I recorded those calls in podcasts so you can listen in. (yes, they know the calls were recorded!)
And I started getting bombarded by developers wanting to raise money online and by investors wanting to know how to invest in these deals online.
So I decided to condense everything I have learned over the last 35 years, and to create programs so that you can benefit without having to go through the learning process. And that’s what brings me to now.
Here’s What I've Got
My driving objective is to help you raise money for your deals online so that you can create sustainable capital sources for years by expanding your investor network, and so you can weather the worst of downturns by taking advantage of the opportunities those times provide.
I’ve developed systematic programs for raising capital online that you can use to build the foundation for long term growth.
I distill real estate capital formation into a sequence of critical components that are based on the premise that you don't need to do anything differently than you already do to raise money, you just need to digitize and automate it.
It is, in my opinion, the way of the future and that now is the perfect time to get started.
And I take you through everything I can think of that helps you do the same thing.
And, if you have deals I like I may even invest in them personally and share them from time to time with my own personal investor network.
Here’s My First Suggestion, If I May:
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